Marketing Effectiveness Analyst - 52152BR
Ref: 52152BR | Sales and Marketing, Food Manufacturing |
|Listed by Diageo plc |
|Diageo are the worlds leading beverage alcohol producer in the world. They produce from more than 200 sites in over 30 countries and employ over 4000 people across more than 55 sites in Scotland England Ireland Italy and the Netherlands.|
Marketing Effectiveness Analyst (Park Royal)
We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
Today our Marketing Effectiveness team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination; we have made the commitment to deliver £500m of productivity benefit by next year, of which two-thirds will be reinvested in the business to drive growth.
Marketing is a major pillar of this productivity drive, with an eight-figure £ target to be delivered by increasing sales through the use of more effective marketing. To deliver this ambitious target, we are embarking on a transformation of our capability at using Measurement and Evaluation (M&E) in all aspects of marketing decision making.
We are making a substantial investment in technology, people and training to shift M&E from a niche capability in marketing that is used inconsistently, into a core competency for all marketers.
Over the course of the next year, this programme will be developed and rolled out across all 21 markets in a phased approach, with capability becoming deeply embedded and delivering the majority of value in 2017.
The Marketing Effectiveness Analyst will be the leading expert user of our new Marketing Effectiveness technology platform, and associated capability programme.
Your purpose is to support our marketers across the business in extracting the maximum value from the new systems in their day to day jobs, driving increased ROI from marketing.
We’re looking for a passionate analyst with experience in similar consumer marketing organisations; consultancies and/or econometric modelling agencies.
This is a unique opportunity to be intricately involved in a transformational project that will change our culture and approach to our marketing campaigns and brand impact.
It won’t be easy; you will be challenged, tested and stretched but always deeply fulfilled.