Key Account Manager & Capability Diageo Reunion - 53283BR

Ref: 53283BR | Permanent | Sales and Marketing, Food Manufacturing |

Job Specification

Job Title: Key Account Manager & Capability Diageo Reunion
Job Reference: 53283BR
Salary Guide: Salary between £0.00 and £0.00 depending on candidate experience and skillset
Listing Category: Sales and Marketing, Food Manufacturing
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Job Description

Reunion Island. It’s a part of Indian Ocean Market. IO consists of 5 markets (Reunion, Mayotte, Mauritius, Madagascar and Seychelles) and represents around 30% of ARM trading profit. IO reporting to Africa Regional Markets (ARM).
Off trade Channel NSV weight represents 95% of the total market. 5 mains Key Accounts HM-SM: Vindemia, Carrefour, Leclerc, System U and Leader Price. 2 main Cash: Supercash & Promocash. 2 areas: North and South 40 Outlets each.

The purpose of the role is to drive sustainable and profitable growth in Diageo and key customers’ businesses year after year by working with a Joint customer Plans to drive this growth. To ensure that each key account is managed on a one to one with the plan and commercial agreements. Develop capability of commercial team through workshop and coaching day.


  • Master in Business School. Fluent in French and English a must.
  • Minimum 6 years’ experience in Off Trade channel (Sales reps, Field sales manager, Customer Marketing Manager, Key Account Manager
  • 1st experience in negotiation with Key Account & management team is required
  • 1st experience in Capability is recommended


  • Ensure that every year all customer commercial agreements are signed after validation by Diageo executives in a timely manner.
  • Ensure that the commercial agreements are validated by legal, monitored and measured on monthly basis with each key account.
  • Negotiate and sign all the commercial agreements.
  • Follow up on customer agreements in terms of payments, validating customer invoices for payments.
  • Define with Customer Marketing the 12 months promotional plan and follow up for implementation.
  • Manage the promotional budget of each key account to ensure we are within the framework of the commercial agreements with required ROI.
  • Implementing the sales drivers, ie QDVPPP in a timely and effective manner in order to deliver the monthly sales and NSV objectives.
  • Implement the contact Plan with regular meetings as per the structured ways of working for Key Account Management in Diageo. Meet all customers as per the contact plan minimum once a month.
  • Carry out regular visits on the shop floors of the supermarkets to take informed decisions for customer propositions.
  • Analyse performance on weekly/monthly basis and work in collaboration with other functions to improve performance at all times.
  • Come up with customer propositions which will drive performance –new ideas, innovations, and ways of working.