Campaign for Real Ale
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Campaign for Real Ale Company Details
|230 Hatfield Road|
|Telephone:||0044 01732 773364|
Campaign for Real Ale in a nutshell:
Camra has over 185000 members round the world. The Campaign for Real Ale CAMRA can be considered one of the most successful consumer campaigns ever.Through CAMRAs campaigning real ale is now produced by over 1500 breweries with over 11000 industry specialists.The recent growth in breweries in the UK and the craft beer boom have added a plethora of specialist brews favoured by drinkers keen to sample something other than runofthemill massproduced beverages.
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What Campaign for Real Ale have to say...
With over 185,000 members around the world, the Campaign for Real Ale (CAMRA), can be considered one of the most successful consumer campaigns ever.
CAMRA was founded by a few real ale enthusiasts in 1971, when the traditional rich-flavoured ales, still fermenting in the casks from which they were served, were being replaced by brewers producing beers with less demanding production and storing techniques.
Through CAMRA's tireless campaigning, real ale is now produced by over 1,500 breweries, with over 11,000 specialist products competing for attention.
The term ‘real ale' has been expanded to include bottle-conditioned beer, while the term ‘cask ale' is now an accepted term to indicate a beer conditioned in the cask and not served under pressure. The recent growth in breweries in the UK and the craft beer boom have added a plethora of specialist brews favoured by drinkers keen to sample something other than run-of-the-mill mass-produced beverages.
CAMRA's core aims, to promote real ale and pubs, as well as acting as the consumer's champion in relation to the UK and European beer and drinks industry, remain to this day. CAMRA also supports the growing interest in real cider and perry.
CAMRA members include not simply real ale enthusiasts and regular pub-goers, but also sociable members, who want to meet like-minded individuals, often at CAMRA festivals. We also represent those who wish to learn more about beers and brewing and those value-seekers who appreciate the discounts and special offers we can provide.
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