Park Cake Bakeries
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Park Cake Bakeries Company Details
|Ashton Road Oldham|
Park Cake Bakeries in a nutshell:
For their quality cakes and desserts they introduce every new product with the objective of raising customer satisfaction to customer delight. The expertise of their team of award winning chefs extends to a broad range of cakes and dessert types which help in increasing their customer base. Park cake bakeries have their focus on the market trends of indulgence and convenience.They plan to operate their business in a healthy and safe environment whilst taking into consideration the quality and
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What Park Cake Bakeries have to say...
Both sites share customers but their products point at different categories, with a strong portfolio of around 100 all year round product lines and a further 30 seasonal products.
Park Cakes consistently achieve industry-leading scores of 8/10 from regular benchmark testing of new and existing products, independently assessed by the technical unit at The Campden & Chorleywood Food Association.
Park Cakes has strong product and technical heritage and over the last decade has become one of the key innovators in new product development. Mini Bites, now a £100m category, chocolate Melt in the Middle hot eating puddings and restaurant quality chocolate desserts are examples of Park Cakes market leading introductions.
This passion for product innovation is centred on a real appreciation for the end consumer and as such, our innovation pipeline is constantly evolving to better meet the changing needs of our customer and consumer base.
Informed through a robust Category Management process product, development is the life blood of our business, always beginning with the consumer, the various eating occasions and most importantly ending in customer satisfaction.
Targeting the markets core evolving macro trends; indulgence and convenience, our team of award winning innovation chefs strive daily to find new ways of enhancing the consumer experience of indulging in the very best quality cakes and desserts.
Each new product is developed with the intention of bettering what the consumer has previously experienced and is designed to leverage one or more of our centres of excellence; chocolate expertise and application, soft fruit processing and handling, pastry and premium sponge expertise, and format diversification.
Our expertise in these areas is applied to a broad range of cake and dessert types and formats that service our diverse consumer base.
The Park Cakes strategy to be the UK’s first choice supplier of premium cake and desserts is based upon our foundations of the Great People who make up the Park Cakes business, the Collaborative Partnerships we currently enjoy with our internal and external stakeholders all underpinned by the Heritage and Knowledge that exists within the DNA of the Park Cakes business.
These foundations enable us to concentrate on our core activities of Category Insight, which drives our market leading Innovation which ultimately enables Park Cakes to deliver industry leading Quality products to our customers. These core activities together with placing an all encompassing environmental Sustainability agenda at the heart of our business continues to provide Park Cakes with the platform to build upon its position as the UK’s first choice supplier of Premium Cakes and Desserts.
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